Our World

"Baby Care" in China

Matthew J. Estes, a 39-year-old San Diego native who has lived and worked in China for 15 years, part of that time as a sales manager for pharmaceutical maker SmithKline Beecham, now GlaxoSmithKline, came up with a wonderful idea. He was the brain behind "Baby Care," a company aimed at providing education on pregnancy and child rearing, lamaze classes, marketing baby formula, supplements and vitamins for infants and mothers, educational toys, and classes for young toddlers. So far the American entrepreneur has expanded his facilities to over 20 cities. The project has been highly accepted in china, where the one-child policy dominates. These parents are allowed only one baby, and hope to raise it to their best ability. As one article put it, "That means parents have only one chance to get it right...with the whole family watching." I think that the entire idea is pretty clever. Offering such child care, education, and selling products at the same time, has money printed all over it. Did you know sales are expected to soar this year, and possibly double? So how much are we talking? How about 40 million dollars worth!
***Check out this brief site
BABY CARE LTD

posted by Anonymous @ 5/10/2006 07:12:00 PM