(Product) RED initiative sells iPods, fashion to help AIDS
OK, this article is a little old, but it tied in so well with class it had to be blogged. (RED) was started by U2's Bono (how many charities has the man started?) and The Global Fund to sell specially branded (RED) products to help bring African AIDS awareness to the US public and raise money by having influential companies donate some profits raised to help Africa. So far, only 6 companies have joined: GAP, Converse, American Express, Motorola, Emporio Armani, and Apple (woo-hoo!). Their products include "red" fashion/shoe lines (GAP, Emporio Armani, Converse), red cellphones (the ever-popular MOTORAZR), a red credit card (3 guesses which company released that), and red iPods (Apple's sleek nano, in 4 and 8GB sizes). It's such a great idea that it makes you think "why didn't I think of that." And with the iPod alone, they could have quite the payoff, indeed...
The AIDS epidemic is a huge issue in southern Africa, and we have discussed in class how treatment options are often times too expensive for the average citizen to obtain. Since all the products mentioned above already are in pop culture, it shouldn't take long to amass a large enough sum (as of Oct. 13, $12 million) to help treat those infected, and (hopefully) create education plans to stop the disease at its source. (Product) RED also helps by causing look alike programs, like other Red, to appear to help other problems, like orphans.
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(Product) RED other Red
posted by Ryan @ 11/03/2006 05:09:00 PM
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