Sunday, October 01, 2006

On a more positive note...

Midnight Oct. 1, rock band Clear Blue Skies of Northumberland, England claimed the top spot for September in the UK’s Popworld Promotes contest. They join fellow Northumbrians the Tuckers, who placed 1st in August, along with 4 other month-winners on the growing list (April was the first month of the competition). Clear Blue Skies edged by competitors The Venus Guns and Two Finger Salute, both of whom had held the lead briefly early last month, and pulled ahead towards mid-September to end up winning by a staggering lead of tens of thousands of points.

Twelve unsigned artists a year, one for every month, are given the opportunity to tour, play on Popworld’s TV network, and present their work to a wider audience through technology. There are nearly 1,800 different UK-based artists on this website.

This is a prime example of globalization in entertainment. Though most of the bands placing high in this contest put a tremendous emphasis on gigs and live performance, this digital venue opens new opportunities. They can now reach a global audience; you or I can, with the touch of a button, hear their music from halfway around the world.

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